IDÉE
The theme of IDÉE is "exploration of life, adventure of hobby". As a sub-brand under MUJI, IDÉE aims to live and enjoy life with a sense of beauty.
Always challenge new things and keep changing without being bound by one style or sense of values. At the same time, we believe that there is a discovery of a new life in these two attitudes, pursuing something indelible and a beautiful form that never changes.
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Always challenge new things and keep changing without being bound by one style or sense of values. At the same time, we believe that there is a discovery of a new life in these two attitudes, pursuing something indelible and a beautiful form that never changes.